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Online lead-generation engine launched

An online ‘find engine’ has been launched, which claims to offer dealers genuine, qualified sales leads. is a ‘find engine’ rather than a ‘search engine,’ so aims to match car buyers with dealers who have the exact car they are looking for.

Dealers simply create a profile on the site, outlining what cars they typically trade in and the find engine does the rest. It matches their profile with buyers’ specific car requirements and automatically sends relevant leads with full contact details included.

Mervin Smith of Vehicle Solutions, Cambridge comments: “We're always looking for new ways of reaching customers. We were reluctant to sign up to yet another listings service, so were keen to try out FindsYouCars given the simple set up.

"Within days of signing up we had quality leads coming through. We're now in touch with many more potential buyers through the site. We’ve already made a sale and are looking forward to closing more sales in the coming weeks."

Russell Lockwood, general manager of Perrys, Rotherham adds: “FindsYouCars is proving a great source of leads from genuine car buyers.”

The service is free to consumers and dealers are currently being encouraged to ‘try before they buy’ for free until July 1, 2010. From then, a micro-subscription of £10 per dealer per month will be incurred.

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