AM will be holding its third AM Executive Breakfast Club meeting at Simpson’s in the Strand on Friday, May 14.
BJ Cunningham will be the guest speaker who will share best practice ideas and give bite-size nuggets of information that can be taken away and actively implemented in your business.
Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London.
When the market collapsed he used his considerable debt to launch DEATH Cigarettes - positioned as ‘the honest smoke’.
It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice. Then, with a growing reputation for challenging norms, BJ set up a brand marketing agency and built a client list including Volkswagen, B&O and Nokia. Having sold the company and proved his credentials as a true serial entrepreneur, he now runs the luxury shoe designer Georgina Goodman.
BJ also sits on the council of Business Superbrands and travels the world giving inspiring keynote presentations. He believes that while customers are magnetised towards ‘need’ over ‘want’ in a recession, genuine premium will be resilient. Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.
Attendance to this Executive Breakfast Club meeting is exclusive to senior dealer group executives.
- For further information, please visit https://www.am-online.com/Breakfast-club.aspx