AM Online

AM promotion with Castrol: Principles of Management

The holder of a Master’s degree in Economics, Wenger developed and led one of the English Premier League’s most successful teams, and is renowned for managing talent and achieving success by nurturing strengths and addressing weaknesses.

Similarly, in the motor industry, managers of franchised dealerships need to make regular analyses of their business’ performance to achieve success. By focusing on the minutiae of his team’s performance on pitch – number of passes made, percentage of shots on target, number of tackles missed and so on – Wenger can identify areas for improvement. It is exactly this approach that managers at franchised dealerships need to take in order to drive profits.

Nigel Head, Castrol Franchised Workshop and OEM Marketing Manager – UK & Ireland, comments: “While the KPIs may be different, there are clear parallels between the roles of managers of franchised dealers and those of professional football teams. In the aftersales department, dealers should be regularly assessing their business to identify areas for improvement.”

In the run-up up to the 2010 FIFA World CupTM, Castrol Professional will be bringing you a unique insight into the management principles of Arsène Wenger, through AM magazine and video interviews with Wenger in the AM e-zine and on the AM-online website.

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