Mazda has appointed Equity Direct Broking Ltd (EDBL) to provide its car insurance business for the next tree years.
Mazda says the new deal will help its dealer network and their new and used car customers.
"Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand," said Mark Cameron, sales director for Mazda UK.
"Its broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda.”
The three-year deal will see EDBL provide fully branded policies through Mazda’s network of 153 dealers, as well as administering its on-line quote and buy system.
It also involves a tie-in with Equity’s existing finance partner, Santander, which provides consumer finance to Mazda buyers through the Mazda Financial Services brand.
Mazda dealers can offer free seven-day comprehensive cover for buyers of both new and used vehicles.
The scheme will be administered at EDBL’s customer contact centre in Colchester.
Neil McCallum, relationship manager for Equity Direct added: “Dealers describe Mazda UK's approach to business as 'an absolute breath of fresh air,' and have praised the company's understanding and common sense approach to retailing. Against this background, it's easy to understand why Mazda is reporting record interest in the brand. We see it as a perfect fit.”