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Motorwell expands with Mitsubishi

Motorwell Limited is to open a new Mitsubishi showroom in the new year.

The dealer group will open a sales, service and parts centre in East Road, Bridport, Dorset on January 3.

Graham Elliott and Adrian Haylett formed Motorwell Limited in April 2008 in Yeovil representing Citroen.

In 2010, Motorwell expanded the business after a showroom re-fit and added the Mitsubishi franchise to its portfolio. Employing 17 staff members from the Yeovil area, they have increased their market share to date from 0.8% to 3.6%.

Adrian Haylett, Motorwell Limited managing director, said: "In August 2010, after a major showroom refit, we added Mitsubishi to our existing franchise. Adding such a strong brand has proved to be a great success and has brought in new customers for sales, service and parts enabling us to strengthen our presence in the Yeovil area. 

"Although Bridport already has an outstanding reputation, we hope that by replicating the same model used in Yeovil, we can provide even better service and give our customers exactly what they want and what they deserve.

We are very excited to be adding another Mitsubishi dealership to our portfolio and welcoming existing and new Mitsubishi customers within the Bridport area to our dealership at this very exciting time"

Alan Rooke, dealer franchising manager for Mitsubishi Motors, said: “Bridport has traditionally been a very strong area for our product range and we are confident that Motorwell will serve our customers well."

Motorwell currently holds 4.5 star rating (out of a possible five stars) in the Mitsubishi Motors Customer Service Score programme. This means that up to 94% of their existing customers would recommend Motorwell to family and friends.


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