Honda is launching a Facebook marketing campaign to find the best creations made in Britain and to promote its car building engineers in Swindon.
The Japanese brand wants to highlight the link it has with building cars in the UK.
‘Made in Britain’ aims to unearth the UK’s highly-skilled crafters, builders, innovators and techno-gurus through a new Facebook campaign, which will offer 'development awards’ worth up to £1,000.
Over 80% of the Honda cars sold in the UK are built by over 3,000 engineers at its plant in Swindon, Wiltshire. The factory produces around 600 cars a day for British drivers, but also for export to 63 countries across the world.
Every three months, Honda will award a development grant to the best people that upload details and images of their work to a dedicated Facebook page at www.facebook.com/hondamadeinbritain.
The first stage of the competition, celebrating British syle, will be judged by:
- Adrian Clark, editor of Shortlist Mode Magazine
- Alexandra Fullerton, fashion director of Stylist Magazine
- Agents of Change – A team of culturally diverse, mixed media and art zealots. Identified by Honda as influential cultural engineers of modern society.