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McLaren boss to discuss change in motor retail at conference

McLaren Automotive managing director Antony Sheriff will be a headline speaker at the 2011 SMMT International Automotive Summit.

Sheriff will speak on the plenary panel, ‘The changing face of car retailing’, and will explain why McLaren Automotive chose to adopt a franchised dealer network to sell its supercar, the MP4-12C.

McLaren’s MD joins a list of speakers that includes Stephen Odell, Ford group vice president and Chairman and CEO of Ford of Europe.

The summit takes place on June 28 in Westminster, London.


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