Mazda UK has appointed Peter Allibon as its new sales director following the departure of Mark Cameron.

Cameron has left Mazda UK to take up a global brand position with Jaguar Land Rover.

Allibon was previously Mazd a UK’s fleet and remarketing director and that role will now be taken up by Steve Jelliss who was aftersales director for six years.

Both will report in to managing director Jeremy Thomson.

Thomson said: “Peter was heavily involved in all aspects of dealer financing and in developing our successful PCP strategy.

"He has been a very active participant in dealer forums and dealer talk-backs and already worked closely with our finance, marketing and aftersales departments as part of his fleet role.

“He takes over the sales directorship at a challenging but very exciting time for the motor industry in the UK.”

Thomson said Jelliss would bring “great aftersales focus” to his new role of fleet and remarketing director which is a “key strength and buying reason for fleet customers”.