Kia Motors UK's marketing campaign for the new Picanto began at the weekend to coincide with its launch last Friday.
The multi-channel campaign covers TV, cinema, national press and online, with a 'small but mighty' focus.
The cinema advertising will continue until early September and will appear with major new releases including the final chapter of the Harry Potter series.
An updated website page at www.kia.co.uk/newpicanto offers a wide range of information on features and specifications. This will also include, for the first time online, an iBrochure. Customers will be able to interact with the Kia brand and the new Picanto in an engaging way.
Kia said this new service is more personal, interactive and allows for social media integration. Three versions have been created; a desktop online version, as well as iPad and iPhone versions, for people on the move.