Ford will launch a new accident management programme in July to help steer customers towards its own accident repair centres.

Ford Accident Management will be provided free-of-charge for all new and used Ford vehicle owners in the UK, regardless of their insurance company.

Ford owners contacting the accident management hotline will have repairs carried out at their nearest Ford Accident Repair Centre using genuine Ford parts fitted by Ford-trained technicians using Ford repair methods. A customer will also have the use of a Ford courtesy car, if eligible.

Ford has appointed Innovation Group, a specialist provider of automotive outsourcing solutions, to handle calls to Ford’s accident management helpline.