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Hendy Group tailors website for mobile phone users

The Hendy Group has launched a brand new mobile website available for use on all mobile phone platforms.

Designed and built by Manheim Retail Services, the mobile site includes both an intelligent used car stock locator and dealer locator, and is aimed at tapping in to customers who search for a used car when on the move.

The Hendy Group's franchises include Ford, Mazda, Honda, Kia, Iveco and Ford Commercial Vehicles, with dealerships across the South of England.

Mark Busby, group marketing and CRM director, Hendy Group, said: “We know our customers want to be able to search through our cars on their own terms, especially when they’re on the move.

Our new mobile website allows them to search for vehicles and find their local dealership from their smart phone. It puts the customer firmly in control.”

John Simpson, managing director, Manheim Retail Services, added: “In the current tough retail climate it’s more important than ever for dealer groups to react to changing customer demands, and creating a mobile website is just one of the ways to stay in tune with the way customers search for cars today.”
 



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