Chorley Nissan in Lancashire has signed up to use video marketing at all five of its dealerships.
It follows a short trial of software from Autosonshow.tv, in which the car dealer filmed one car and sold it within 24 hours to a customer from North Wales, who had it delivered without ever setting foot in the dealership.
Pauline Turner of Chorley Nissan was delighted with the results of the video and even more delighted with the subsequent sale.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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