Stoneacre Motor Group has launched its new website to help fit the customer's journey to buy a car which it believes starts online in 90% of cases.
The group appointed PAB Studios to create the website.
It used a “TLC”, “thinking like a customer” approach and strategically planned every page to offer a clear customer journey.
The new website aims to help buyers better understand what they can afford and which vehicle most suits their personal needs.
New features include independent car video reviews and CAP-coded content linked in to data and picture streams, courtesy of caranddriving.com.
Since its beginnings as a used car dealership, Stoneacre has grown to offer 12 new car manufacturer franchises including Chevrolet, Citroen, Fiat, Ford Hyundai, Kia, Mazda, Peugeot, SEAT, Suzuki, Vauxhall and Volvo and the Motor Group operates from 29 locations across the UK.