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What Car? launches approved used brand with Trusted Dealers

What Car? has launched its Approved Used brand today which offers used car stock from website TrustedDealers.co.uk which was set up by a group of franchised dealers.

Cars offered for sale through TrustedDealers.co.uk will be listed on whatcar.com, and Trusted Dealers will be given exclusive use of What Car? Approved Used branding to use throughout their dealership as well as in their marketing communications.

What Car? publishing director Andrew Golby said: “We have thought long and hard about how we can add value and reassurance to the used car market.

“We’ve chosen to work with some of the UK’s best dealers, whose focus upon quality and customer service hits the benchmark that all vehicle retailers should aspire to. We feel confident that What Car? joining forces with Trusted Dealers, a company that has extremely high standards, will offer more confidence to used car buyers making a purchase through the scheme.”

Neil Addley, managing director of Trusted Dealers, said: “We launched 18 months ago and have tried to lead the way in creating clear, common standards for consumers and in turn sales opportunities for our members.”

In order to become a Trusted Dealer and use the What Car? Approved Used banner, every dealer signs up to the ‘10 Points of Difference’ charter for every car they market, undertaking to:

-Conduct a full pre-delivery mechanical inspection
-Carry out theft and write-off checks
-Check that there is no outstanding finance
-Check the mileage is accurate
-Offer a test drive
-Take a buyer’s existing car in part-exchange
-Offer finance and service plans
-Provide a minimum of three months’ MoT
-Carry out a full professional valet
-Supply a warranty



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  • Nobby123 - 14/11/2012 20:09

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