AM Online

Used sector urged to match new budget brand warranties

The Warranty Group says used car dealers need to match up their offers with new budget cars such as the Dacia Duster, which comes with a three-year/60,000-mile warranty.

With Volkswagen confirming that it has plans for a Dacia-like brand, used retailers will be soon face stiffer competition for pragmatic consumers.

Sales and marketing director at The Warranty Group, Ian Simpson, said: “Budget brands look set to become a feature of the new car market and will inevitably have a knock-on effect on the used sector.

“A buyer for a £10,000 used BMW is not going to be considering a Dacia Duster. However, someone looking at a two-year old family soft roader from a mainstream brand is perhaps different.

“For that buyer, the comfort of a three-year manufacturer warranty will be very much part of the buying decision, so used car retailers may well have to consider matching the budget new car proposition.”

 

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.