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Seat launches fleet aftersales initiative

Seat has launched a new aftersales initiative and pricing structure specifically focused at fleet customers in a bid to further growth in the corporate business sector.

The Spanish manufacturer says its Fleet Customer Commitment ensures every fleet service partner in its network of 120 UK business specialists adheres to 12 fleet customer service and repair standards.

It hopes the 12 point plan will provide clarity with what fleet customers can expect from Seat.

Nigel Griggs, head of aftersales at Seat UK, said: "We're serious about the high quality of service drivers can expect from our fleet service partners and want them to be sure that the Seat network is the best choice for them.

“We are also introducing a new pricing structure to help fleet operators stay in control of maintenance budgeting. There are competitive maximum labour rates, plus we guarantee our fleet drivers won't pay more than £7.50 for a litre of fully synthetic oil or £35 for an MoT with any of our fleet dealers.”

Seat dealers will now also have a dedicated aftersales team member for fleet customers. Those companies operating a major fleet that includes Seat models will deal with aftersales account manager Perry Clarke who provides a link direct to Seat head office and gives advice, support and assistance on all aspects of servicing and maintenance.

Steve Robertson, head of fleet and business sales at Seat UK, said: “Our continuing mission is to become a fleet manufacturer of choice, and I firmly believe the new 12-point charter reinforces our growing reputation as a company that is, simply, easy to do business with.

“Making sure we treat our fleet customers as individuals, and tailoring our service and support to meet their specific needs, is vital if we are to build on our successful fleet performance thus far."

Seat fleet customer commitment standards in full:

Clear, upfront pricing
There are no hidden costs. Put simply, the price we quote is the price you pay. There are maximum labour rates for each of four regions, plus you won’t pay more than £7.50 for a litre of fully synthetic oil or £35 for an MOT. Jobs that take under 0.2 of an hour – such as fitting wiper blades during a service – are free and we don’t charge for sundries.

Lead times
We’ll book your car in with a lead time of no longer than three working days. Priority booking will be available for all emergency or safety-related work. We’ll investigate and report back on breakdowns within 24 hours with a maximum lead time of three days – or five days with a courtesy car.

Guaranteed response times
To ensure the swift administration of your booking requests, we’ll respond to your enquiry via the 1Link system within 50 minutes.

Collection and delivery
Customers may have their vehicles collected and delivered – or book a courtesy car. With the collection and delivery service we’ll agree a mutually convenient lead time with your driver.

Onward mobility
If we need to keep the vehicle overnight, we’ll make a courtesy car available. We can provide insurance cover and will be pleased to advise you of the terms. Alternatively, we can drop customers off at a local station or place of work if this is more convenient.

While you wait
We’re happy to assist any customer who chooses to wait for their vehicle while work is being carried out. Free WiFi access is available in all Service Receptions.

Fit genuine
We only fit genuine SEAT parts for every job.

Service wash
We’ll wash and vacuum the vehicle free of charge after every visit.

Make booking
For added convenience, we’ll help plan the next service booking.

Bulbs and blades
We’ll fit wiper blades and rear exterior bulbs for free when they’re purchased from us.

Vehicle Health Check
We’ll carry out a free Vehicle Health Check on each vehicle.

Personal service
We’ll provide a named Fleet Aftersales point of contact. 

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