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SsangYong rolls out new CI

SsangYong is rolling out its new corporate identity signage in the UK and 15 sites have already had work completed.

Steve Gray, SsangYong Motor communications director, said: “We’re branding all new dealer premises as they come on board as fast as possible.

“Following our recent national TV advertising campaign, this is further evidence of our commitment to support our dealers and build brand awareness at both national and local level.”

The corporate signage work is being carried out by Tara Signs and each dealer is being branded from a kit of signs tailored to their premises.

The new design follows global corporate identity guidelines developed by SsangYong Korea.


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