The Greater London dealerships owned by Fiat Group Automobiles are now live online under the Fiat Motor Village brand.
The new site (www.motorvillageuk.com) provides an introduction to the services offered by Fiat Group Automobiles’ flagship UK dealer for all of its marques: Fiat, Abarth, Alfa Romeo, Chrysler, Jeep and Fiat Professional.
Covering the three Motor Village showrooms – Marylebone, Croydon and Hayes – the site represents a huge catchment area, giving a wide spread of customers the opportunity to browse, compare and arrange test drives of FGA’s new car range.
"Almost all car buyers now begin their search for a new vehicle on the internet – web traffic levels have grown by more than 360 per cent in the last 18 months,” says Tony Dittli, managing director, Fiat Marylebone.
“Never before have we had all our brands, and all our locations, in one easy-to-navigate area. Our customers deserve the best in terms of product information, offers and promotions, and I believe that is what we are giving them.”
The new site has been developed by specialist agency Visarc.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
Login to comment
Comments
No comments have been made yet.