Car dealer Jordans in Hull has become the first brand centre in the UK to retail all the Fiat Group brands.
Following a six-figure investment, the Fiat dealership has added Alfa Romeo, Chrysler and Jeep to its showroom.
Managing director Peter Hasnip, who has been with Jordans for almost 40 years, said: "We were really pleased when Fiat said they wanted us to represent their brands in Hull and decided to invest in the business.
"Jordans has always done well in the city but this has made our offering second to none.
"The revamp has created a fantastic environment for both customers and staff and the new showroom offers the customer a great experience."
The dealership will then serve as a template for other super centres across the country.
Jordans is owned by JR Rix & Sons.