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Honda launches nationwide pre-plate change sale event

Honda’s UK network is putting on a sales event until August 31 by offering competition prizes to boost footfall.

Some of the prizes up for grabs include two-for-one hotel stays, return flights to European destinations, cinema tickets and one year golf card memberships.

To be entered into the daily prize draw customers have to register their details on www.honda.co.uk/sale and wait for their unique code.

The code will be sent via SMS or email and after 24 hours, can be used anytime throughout the summer sale by taking it to a local Honda dealer, to find out if they have won one of the many daily prizes.

Every customer that registers their details and takes their code to a dealer will automatically be entered into the grand prize draw, to win a Honda of their choice. The prize is the choice of the winner and can be a car, something from the motorcycle range, an ATV, lawnmower or generator with a value up to £35,000

Kate Barrett, national marketing communications manager at Honda (UK), said: "Honda’s summer sale and competition is a way for us to shake things up and get people excited.

"We recognise that competitions are a great way to engage with our customers, but also something fun to get everyone involved.

"The grand prize also has something for all Honda enthusiasts, with the opportunity to choose a Honda from our wide range of products."



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Comments

  • Treorchy - 20/08/2012 16:09

    The general public are more interested in value for money rather than silly competitions. Honda have in this instance by running such a micky mouse promotion devalued both the brand and their dealers. Honda dealers are already suffering from one of the lowest returns in the industry and what with the Swindon plant going on a 4 day a week production schedule , this poor promotion their faith in Honda will be sorely tested. Come on Honda offer the customer value for money, you get most things right but marketing is not one on them.

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