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Charles Warner takes on MG in Lincoln

MG has added Charles Warner in Lincoln as its latest addition to its dealer network.

It’s the fifth new MG dealership to open this year.

The Charles Warner showroom on the Outer Circle Road also houses a Vauxhall and Chevrolet outlet. The business is led by managing director Mike Seward.

Nigel Burley, Charles Warner’s MG sales manager, believes the high level of specification on the MG6 will offer a competitive package on price for customers in the area.

Earlier this year MG opened new dealerships with Pinkstones in Stoke-on-Trent, Rivervale in Brighton, Beechwood in Derby and Brown & Gammons in Baldock, Herts.

MG is continuing its network expansion in the UK and is planning to add more dealerships this year.

The MG network (Source: AMi)

The number of MG dealers in the last 10 years (Source: AMi)



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  • LINGsCARS.com - 24/08/2012 12:03

    Good luck Charles Warner! You need it.

    MGMotor can take on new dealers, but they are hardly selling any cars. 45 dealers, and yet just 19 new cars registered last month. How does that work? Do they just sell half a car per month, each? How do the dealers eat?

    MG themselves are eBay-ing their prereg and demos direct to the public (on eBay).

    How on earth can all these businesses (MG dealers) survive? And how can MG keep taking these massive losses? In my opinion the MG car is fine (if a bit overpriced). Agree petrol only is an issue, but I sell many petrol cars. MGMotor have blown the residuals by dumping cars on Avis etc, and on lease, these MG cars are now far more expensive than my Merc C-Class diesels. Anyone who buys one will suffer the same residual issue, now, due to the failed launch attempt.

    The big issue is in the marketing IMO, as they are selling the cars on a "British" tag (because they screw on 19 bumpers a month in Longbridge). This "British" tag is blatantly untrue, and the public know it. They should show honesty and call them "Chinese" cars. And sell them as such.

    The management at MG need changing. These include people who failed at Rover-MG, failed at LDV and are now failing at MGMotor. Bad mistake. You HAVE to show honesty in marketing. The public aren't stupid.

    Ling

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