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Audi rolls out camera tech across UK servicing departments

Audi is pushing ahead with its Audi Cam service which allows technicians to stream vehicle inspections to customers via the internet before any work takes place.

Audi Cam is an evolution of the Direct Reception technology rolled out across the Audi Centre network last year.

Direct Reception gave customers audio visual access to their cars from inside the dealership, allowing them to talk to the service technician. The Direct Reception programme will continue alongside this latest development, which will stream video and send it to customers that are away from the dealership.

Audi says the project aims to “instil even greater customer confidence not only in the legitimacy of each diagnosis but also the integrity and unparalleled product knowledge of Audi trained technicians”.

Paul Sansom, head of aftersales and service for Audi UK, said: “By effectively beaming the workshop to our customers’ homes or smartphones, Audi Cam greatly simplifies the service and repair process, and at the same time breaks down more of the barriers between the service bay and the customer that have traditionally fostered scepticism and suspicion.”

Click over to page two to read a detailed description of how the Audi Cam process will work in dealerships.

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  • SENOR - 07/08/2012 15:19

    As a customer and previous manufacturer employee, what a fantastic idea for those customers who have a sometimes well founded suspicion of dealer service departments. No mention of cost, however, but with the need to retain franchise service business this has a very good chance of becoming the norm, even allowing for those self interested dinasaurs who will say this will never work.

  • ChrisWelford - 07/08/2012 16:14

    Absolutely superb decision by Audi. As an ex Audi DP who was priveleged enough to work with Audi on original Service by Design, I can honestly say that Audi have always been ahead of their competitors in customer service. The other German marques can only follow.