Nissan has cut the price of its Leaf EV as part of a strategy to boost sales in key markets.
The Leaf is now available from £23,940 on the road when including the current £5,000 plug-in car grant.
The move comes ahead of the start of production of the car in the UK, which, with will broaden the car's line-up with a number of equipment grades, as well as offer a longer range on a full charge of up to 141 miles.
"There is no doubt that Nissan Leaf is a revolution and existing customers are passionate in their belief that zero-emission mobility is not the future, but is here now," said Paul Willcox, senior vice president, Nissan Europe.
"Nissan’s objective for Leaf has always been to bring zero-emission mobility within reach of the mass-market. Our price reduction underlines that commitment and with no price premium even more motorists will become believers."