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Dealers missing out on the full benefits of SEO

Many dealer websites are still struggling to incorporate a strategy to maximise the full SEO potential, argues automotive digital marketing agency Razsor’s head of search marketing, Berian Reed.

Reed will provide tips and website analysis at AM and Razsor’s Digital Marketing Conference which takes place on February 13, 2013 at the Ricoh Arena in Coventry.

Part of Trader Media Group which also operates the UK’s largest online classified directory Autotrader, Razsor is the sole sponsor of the conference which incorporates a variety of expert speakers including contributions from Google and Microsoft as well as practical workshop sessions.

Reed said: “With nine out of 10 car buyers turning to search engines as their first port of call when it comes to finding their next used car, it’s vital for dealers to be targeting the right people in their SEO and PPC strategy to deliver quality traffic to their websites.

“However, the reality is often very different. It is not uncommon for us to discover dealers targeting keywords which are not relevant or does not reflect the way car buyers are searching. It means not only are dealers often in the position of not attracting the right people to their websites but they are also paying for search campaigns that are not delivering as well as they should.”

As part of Reed’s workshop, he will select a delegate’s website at random from those which have been submitted for consideration prior to the conference and deliver a ‘clinic’ session whereby quick and easy tangible changes will be made by the Razsor team to actively demonstrate simple adjustments to boost a website’s rating in the search engines.

Reed will also provide the latest facts and figures available which will illustrate the influences on a website’s performance in the search engines as well as taking a closer look at trends which dealers need to be aware of when planning their web strategy.

Dealer delegates who would like their website to be submitted for consideration as the ‘guinea pig’ site in the conference’s two workshop sessions should email AM’s Nicola Baxter on including their details and URL.

For more information on the Digital Marketing Conference including details of how to book, visit

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