Dr. Norbert Reithofer, chairman of BMW's board of management, has presented the latest concept in its 'i' range of electric vehicles and stated: "This is what individual mobility of tomorrow looks like and we will bring it to the road - as early as this year."
He said BMW is convinced that e-mobility is the technology of the future, and particularly in megacities the car can only have a future if the right steps are taken to lead it from low-emission to zero-emission technologies.
"We believe that customers will decide to buy an e-car if they receive compelling offers. Still, success is not guaranteed."
"The BMW i range is one example of the foresight that we have at the BMW Group. We aim to provide our customers once and again with innovative solutions and attractive services, which meet their individual demands and offer them additional benefits."