AM Online

Nicole and Papa back for Renault Clio viral ad campaign

Renault is reviving its Nicole and Papa character in an online advertising campaign for its Clio.

The new campaign features customers on UK dealer test drives that can activate a stereotypical French scene by pressing the “va-va-voom” button on the dash.

The advertising could prove to be controversial as part of the advert features male models and burlesque dancers.

Renault will be hoping the adverts go viral.


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