RAC Cars has now launched into the crowded market of online used car classifieds but it believes the level of trust it can offer to customers will be a point of differentiation from competitors.
The business was created following acquisition of Netcars.com and all cars uploaded to the come with what the RAC Cars calls a 3-2-1 Go! “reassurance plan”. The new website is now www.raccars.co.uk.
Each of the 60,000 vehicles on the site come with a minimum of three months’ complimentary warranty, two months’ RAC Rescue and one five-day drive-away insurance plan.
As a result the site will not include any private sales, traders or independent dealers that do not adhere to 3-2-1 Go!.
Every vehicle on the site comes from franchised or RAC approved dealers.
Rupert Keane, RAC Cars chairman, said: “The used car consumer finds the acquisition process fraught with anxiety and mistrust so the RAC’s decision to bring its name and skills to improve this experience is excellent news for anyone looking for reassurance when buying their next used car.
“That’s why we are positioning RAC Cars as ‘the safer way to buy a used car’ on our website.”
Keane believes the website will grow to offer 120,000 vehicles. All RAC Cars customers will be offered a 40% discount on vehicle based annual breakdown cover after their initial two months cover is up.