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RAC Cars believes it can promise a new level of trust

Rupert Keane

RAC Cars has now launched into the crowded market of online used car classifieds but it believes the level of trust it can offer to customers will be a point of differentiation from competitors.

The business was created following acquisition of and all cars uploaded to the come with what the RAC Cars calls a 3-2-1 Go! “reassurance plan”. The new website is now

Each of the 60,000 vehicles on the site come with a minimum of three months’ complimentary warranty, two months’ RAC Rescue and one five-day drive-away insurance plan.

As a result the site will not include any private sales, traders or independent dealers that do not adhere to 3-2-1 Go!.
Every vehicle on the site comes from franchised or RAC approved dealers.

Rupert Keane, RAC Cars chairman, said: “The used car consumer finds the acquisition process fraught with anxiety and mistrust so the RAC’s decision to bring its name and skills to improve this experience is excellent news for anyone looking for reassurance when buying their next used car.

“That’s why we are positioning RAC Cars as ‘the safer way to buy a used car’ on our website.”

Keane believes the website will grow to offer 120,000 vehicles. All RAC Cars customers will be offered a 40% discount on vehicle based annual breakdown cover after their initial two months cover is up.

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  • Nobby - 24/05/2013 15:15

    It amazes me that the RAC are positioning themselves as 'the safer way to buy a used car'. Surely, the 'safest' way to avoid all of the anxiety is to buy the car from a franchised dealer, with the car having had the factory trained mechanics putting it through the necessary checks etc.etc. A proper manufacturer approved warranty usually for at least 12 months or more and various levels of consumer benefits. I see the appeal of the RAC offer will be to the independent retailers, not franchised dealers. Manufacturers need to show more emphasis on what their used cars schemes offer, the majority of the time it seems to be one of the best kept secrets from the car buying public.

    • Shedloads - 03/06/2013 11:41

      @Nobby - I guess when you've invested a billion in a brand, you want to believe you can do almost anything with it. The millionaire masters of the universe who now own RAC have a view of this brand that's almost as inflated as their own egos. I agree with you, best way for customers to buy used is via manufacturer backed schemes. What does the RAC brand stand for now? It's not the Royal Automobile Club any longer. It's not a mutual organisation that exists solely for the benefit of it's members. It doesn't even appear to be that interested in being a breakdown organisation any more. In reality RAC is just CAR spelt backwards and it exists merely for the financial advancement of its fat cat owners.