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Renault UK dealer network upgraded for tablet generation

Renault has introduced its new interactive configurator to over 140 car showrooms across the UK.

The system, known as ConTact (short for tactile configurator), uses iPads and television screens to take customers through a 3D configurator.

This allows sales staff to show buyers around a specific model’s features, potentially while stood next to a showroom vehicle, and alter selections they have made.

Every new or facelifted Renault car within the past year is included in the software, meaning Twingo, Clio, Zoe, Captur, plus the new Scenic range, including the new XMOD which joins soon, all figure.

The iPads are wirelessly connected to a 42-inch TV screen, so customers can instantly see larger representations of their creation, plus 360-degree interior and exterior views of the car they've just configured.

The new system is being made available across the brand's full UK dealer network over a three-year period, with Renault assisting dealers with a proportion of the set up costs.

Darren Payne, Renault UK's director, sales, said: "We've been rapidly renewing our range over the last few months, receiving great reviews for all of them from Clio, Captur and ZOE.

"The style of each of them is immediately apparent, but there's never been a better time for us to showcase their other talents, plus the wealth of personalisation, options and technology on each.

"We felt it with our new line-up, it warranted a brand new way of engaging customers, making their showroom visit stand out even more. It's anticipated in the future that we'll be able to expand the capabilities of the iPads for even more uses, maybe even greeting customers."

Chris Norman, general manager, Renault Wolverhampton, the first site to come on stream initially, said: "We were delighted to have been chosen as the first dealership in the Renault UK network to get the iPads and all of the sales staff here have been excitedly showing off the system's features to our customers.

"Renault has always been famed for leading the way in technological innovation and ConTact will make a hugely positive contribution to the customer experience."

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  • Steve Coulter - 14/06/2013 16:11

    Pretty shocked by the YTD new car sales graph and market share.