AM Online

Consumers expect advanced infotainment systems in their cars - research

Three-quarters of respondents to a survey regarding in-car infotainment systems said they wanted a digital radio included and a quarter would like to play DVDs on screens in the headrests. And 10% would like a games console for backseat passengers.

Dermot Kelleher, head of marketing and research at, which carried out the survey, said: "One of the key trends in the automotive sector this year has been the desire of carmakers to develop more innovative in-car entertainment devices and apps.

"Music streaming platform Spotify has announced partnerships with both Volvo and Ford which will see the service integrated with the dashboard and steering wheel control systems of selected models."

While 80 per cent of people currently have a CD player in their car, just 38 per cent have digital radio. Around one in four have the capacity to connect an mp3 device to the car's sound system and demand for being able to play music from a wireless device or cloud service through a car's speakers is growing.

A third of people said they would like to be able to play music saved on a cloud platform, like Spotify, directly from their car's control system.

Andy Coulthurst, managing director of, said: "Dealers are perfectly placed to understand the desires of the consumer marketplace when it comes to in-car infotainment. There are plenty of innovations within the new car marketplace and a large volume of built-in tech which is now making its way into the used sector.

"The challenge is to know which technology will add a price premium and which is less desirable to the modern consumer. Many manufacturers have tried out in-car entertainment systems which didn't work or have been superseded by modern technology. But, there are a few standard upgrades which will almost always add value; including digital radio, DVD-playing facilities and smartphone connectivity."


If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.