Honda UK has appointed Leon Brannan (pictured), formerly head of aftersales, as its new head of car, succeeding Phil Crossman who became managing director in April.
Brannan will lead the UK sales force over a launch period in the next three years which will see “transformation in Honda’s model line-up”.
Nick Holmes has been promoted to head of customer and aftersales with immediate effect.
Holmes originally started his career with Honda in aftersales and has been with Honda for 18 years.
He was formerly regional operations manager for the southern region prior to re-joining the aftersales department 15 months ago.
Olivia Dunn who has been operating as acting head of marketing for cars, motorcycles and power products in the UK, is promoted to the role of head of marketing with immediate effect.
Dunn has already been behind several of Honda's recent advertising campaigns including the new "Honda Hands" ident series on C4.
Ian Austerberry, formerly in businesss planning, will take on the role of manager- southern region operations, effective August 1.
Steve Fielden, formerly area sales manager in the North of England and Scotland is promoted to manager - northern region operations.
Rosemarie Oliver is promoted to manager- corporate and business planning effective August 1.
Crossman said: "With a range new models and cleaner engines such as Civic Tourer, Type R and Jazz and the "halo effect of returning to F1 in 2015, I'm confident this new team will maximise the opportunities we'll have in both the retail and fleet markets in the coming years.
“We're all looking forward to the challenge ahead."