Jaguar Land Rover has announced a reorganisation of its senior management roles in order to maximise its global opportunities.

Phil Popham, currently director of group sales operations, will become group marketing director.

Andy Goss, the former Porsche GB head who is currently president of JLR North America, will become group sales operations director, responsible for global sales and customer service.

Adrian Hallmark, currently global brand director for Jaguar, is appointed to a new role of group strategy director, and John Edwards, global brand director for Land Rover, will move to a new senior management role yet to be announced.

Dr Ralf Speth, Jaguar Land Rover's chief executive, said: “This reorganisation represents a natural evolution of our management team, designed to sharpen our relentless focus on customer first.

"It is the next phase in our development, mirroring the recent changes we made to product creation and delivery, and bringing together the strategy and processes supporting the brands.”