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Mazda endorses Manheim’s Dealer Auction platform

Mazda has become the first vehicle manufacturer in the UK to officially endorse Manheim’s Dealer Auction trade-to-trade vehicle remarketing channel.

As a result, all 130+ UK Mazda dealerships are being encouraged to use the online service within their part-exchange disposal strategy.

Peter Allibon, Mazda Motors UK sales director, commented: “We see the benefits of supporting our franchised dealer network to open up their part-exchanges to a wider network of trade buyers in a more effective and technologically advanced way.”

Gavin Smith, managing director of Dealer Auction, added: “We have been successfully auctioning trade cars for a number of dealers within the Mazda network since launching in 2009, achieving some phenomenal results on their trade car profits.

“By working across the whole Mazda dealer network in the UK, we hope to provide even better cost efficiencies while delivering impressive profit returns on non-required part-exchange stock.”

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