Matt Harrison has been named the new managing director of Toyota GB as Jon Williams leaves the manufacturer.
Harrison is promoted to the MD and president role, effective from September 2, after more than two years as the company's commercial director.
Williams is leaving after three years at the helm to head overseas with an independent Toyota distributor, said Toyota GB.
Harrison said: “I am delighted to be taking on this role at such an exciting time for both the Toyota & Lexus brands. We have a strategy to continue to grow both brands in the UK and I look forward to leading the team in the implementation of those plans.”
Harrison joined Toyota GB in 2000 as general manager of vehicle marketing, progressing to the post of marketing director in 2003, and subsequently Toyota Motor Europe's general manager for corporate planning, general manager of sales planning Department in 2006, and director of Lexus Europe from 2008 to 2011 before his return to Toyota GB.
His previous motor industry experience includes 10 years with Ford Motor Company, working in various sales and marketing roles in its UK, European and global operations.