Roberts was clear when asked how he will judge whether he has been successful in this post.
“I want a robust successful network with about 12% retail market share, resulting from fantastic product, strong brand awareness, better trained people giving a better experience leading to improved customer satisfaction. This is all achievable. We have robust plans to ensure it is,” he said.
Chris Roberts CV
Retail network development director – Vauxhall UK and Opel Ireland
2006 - 2013
Managing director of Lincolnshire-based dealer group Thurlby Motors, operating three Vauxhall and one Nissan franchise.
1994 – 2006
Network development manager, GM (UK) Roberts is also a non-executive director of Institute of the Motor Industry and IMI Awards.