Chris Brownridge has been appointed as the new director for Mini UK and will take up his position on November 1.
He succeeds Jochen Goller (47) who steps up to the role of senior vice president Mini, responsible for all worldwide activities for the brand based at the company headquarters in Munich.
Brownridge (39) is currently BMW UK’s marketing director, a post he has held since January 2012 and which is a UK executive board position reporting to the company’s managing director.
Since joining BMW Group UK in 2000, he has gained experience within the business in sales, product management and marketing communications.
Tim Abbott, BMW Group UK managing director, said: “The UK is the world’s second largest market for Mini and Jochen Goller leaves the brand in great shape with sales up four per cent so far this year with around 30,000 Minis already sold.
“Chris’s breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the MINI brand portfolio continues to develop.”
Brownridge studied economics at Exeter University and is married with two children.