Welcome to the AM Digital Dealer Conference Report. Click on the cover image to read all the useful information and opinions from our expert speakers.
Speakers and workshop hosts, including Nick Gill, Capgemini; Ian Plummer, Volkswagen UK; Hugh Dickerson, Google; Alex Kozloff, IAB; and Marshall Manson, Social@Ogilvy, explain ways franchised dealers can make their businesses more effective through better use of digital infrastructure, technology and strategy. With the right focus on digital aspects of the dealership, franchised motor retailers can broaden their customer base and deliver a great experience, physically and digitally, that will encourage loyalty and repeat business.
We hope it is of benefit to your business, both operationally and strategically.