Mystery shopping and performance improvement specialist Douglas Stafford has won a contract with Honda UK.
The partnership will see Douglas Stafford monitor, analyse and help improve levels of customer service by providing a nationwide mystery shopping and performance coaching programme with the manufacturer's car dealer network.
Portsmouth-based Douglas Stafford will use a range of approaches including video, telephone and email mystery shopping, with the aim of boosting customer satisfaction levels - and increase sales.
Alongside the mystery shops, Honda UK will use Douglas Stafford’s online portal DSInsight to review results and report on performance with benchmarking statistics.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive.
He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website.
For the last seven years he has been Bauer B2B’s head of digital helping to manage the digital assets of Fleet News, together with AM and RAIL.
In 2025 he was an Association of Online Publishers awards judge.
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