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Honda partners with Douglas Stafford to mystery shop network customer service levels

Mystery shopping and performance improvement specialist Douglas Stafford has won a contract with Honda UK.

The partnership will see Douglas Stafford monitor, analyse and help improve levels of customer service by providing a nationwide mystery shopping and performance coaching programme with the manufacturer's car dealer network.

Portsmouth-based Douglas Stafford will use a range of approaches including video, telephone and email mystery shopping, with the aim of boosting customer satisfaction levels - and increase sales.

Alongside the mystery shops, Honda UK will use Douglas Stafford’s online portal DSInsight to review results and report on performance with benchmarking statistics.

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