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Hyundai UK looks for fleet growth with new appointments

Hyundai UK has promoted its fleet operations manager Paul Williams to become national fleet sales manager.

The Korean brand is targeting further fleet expansion and increased market share this year. Williams will report to Hyundai fleet director, Martin Wilson.

Hyundai has also appointed Graham Burton as fleet aftersales manager to manage the brand’s cost of ownership proposition.

Hyundai posted a 15% growth in fleet sales in Q1 this year with just over 11,800 units sold. The March plate-change saw a 30.4% increase in fleet sales to 7,589 units, which helped significantly boost the Q1 result.
Martin Wilson, Fleet Director at Hyundai UK, said: “For 2014 our goals are to drive down the cost of ownership, raise standards in terms of services and specialist personnel and improve overall customer loyalty.”
Hyundai is hoping to attract more fleet sales after launching its fleet aftersales charter.

Implemented across Hyundai’s franchised dealer network, the charter is split into four different areas: cost of ownership, ease of use, transparency and overall experience.

Wilson adds: “The Charter enables us to offer a more consistent and competitive service and a result our direct-to-fleet sales have grown 10% year-on-year, with dealer fleet sales increasing by 20% in the same period.”

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