Jeep’s new Cherokee will be priced from £25,495 and will arrive in showrooms in June.
Order books are now open for the new Cherokee which is available initially with a choice of two 2.0-litre MultiJet 2 diesel engines – with 140bhp or 170bhp power outputs. The Cherokee range will be expanded to include a 3.2-litre V6 petrol Trailhawk variant later in the year.
The new SUV comes in a simplified line-up of Longitude, Longitude+ and Limited specifications. Standard equipment in the entry-level Longitude includes body-coloured door mirrors, LED tail lights, 17-inch alloy wheels, dual zone climate control, Bluetooth, DAB radio, leather-wrapped steering wheel and rear park assist.
The top end of the Cherokee range is a 2.0-litre Limited 170 Automatic 4x4 version costs £35,695 and features BiXenon headlamps, power tailgate, 18-inch alloy wheels, Nappa leather seats, eight-way power driver’s seat, front and rear park assist with back-up camera, automatic headlights and rain sensors, Wireless Phone Charging pad, and keyless Enter ‘n’ Go, as standard.
Longitude+ adds a Uconnect media centre with 8.4-inch touch screen, satellite navigation with Bluetooth voice recognition, and nine speakers with Alpine sub-woofer.
Damien Dally, Jeep UK head of brand, said: “Cherokee has always been – and still is – an important car in the Jeep line-up.
“It is up against some tough competition in its sector but Jeep is the original ‘Go Anywhere, Do Anything’ brand, and we are confident that we can offer an attractive package at exceptional value-for-money prices to keep it at the front of our potential customers’ minds.”
Jeep is essentially being relaunched in the UK with the arrival of the Grand Cherokee and Cherokee expected to deliver growth for dealers in the UK.
The Chrysler Jeep franchise was brought back from the brink in 2012 after Fiat Group considered axing both brands in the UK when it received termination notices from nearly 35% (20 out of 58) of its dealers.
Jeep Cherokee pricing
Cherokee 2.0 Longitude 140 6 Speed Manual FWD £25,495
Cherokee 2.0 Longitude 140 6 Speed Manual 4X4 £27,495
Cherokee 2.0 Longitude 170 Automatic £29,995
Cherokee 2.0 Longitude Plus 140 6 Speed Manual FWD £27,695
Cherokee 2.0 Longitude Plus 140 6 Speed 4X4 £29,695
Cherokee 2.0 Longitude Plus 170 Automatic 4X4 £32,195
Cherokee 2.0 Limited 140 6 Speed Manual FWD £31,195
Cherokee 2.0 Limited 140 6 Speed Manual 4X4 £33,195
Cherokee 2.0 Limited 170 Automatic 4X4 £35,695