McLaren Automotive has appointed Jolyon Nash as its executive director, global sales & marketing and member of the board of management.
Nash will start on July 1 and joins Rolls-Royce where he was director for sales and marketing. Nash will report to McLaren Automotive chief executive Mike Flewitt.
He replaces Greg Levine who has left McLaren to become new business development director at PruHealth.
Flewitt said: “Jolyon brings a wealth of experience in sales and marketing developed most recently at another iconic British luxury automotive brand.
“He joins McLaren at an exciting time of sales growth. Key objectives will include meeting our sales goals, the advancement of our product strategy and the continued expansion of our global retailer network.”
McLaren is looking to increase its sales volumes to 4,000 units globally by 2018 and is expected to launch an entry-level Porsche 911 rival called the P13 next year.
McLaren's most recent product launch was the 650S which evolved from the previous MP4-12C model.