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Fiat Chrysler plans to double Jeep sales by 2018

Fiat Chrysler Automobiles (FCA) is planning to double Jeep sales from 732,000 to 1.9 million in in less than five years with new model launches and a 28% increase in global dealer representation.

FCA outlined its five year plan for the Jeep brand which will mean ramping up sales in China and Brazil.

Jeep’s global dealer network will grow from 4,706 dealers to 6,023 by 2018.

Europe, Africa and the Middle East are expected to grow sales by 35% over the next five years.

Mike Manley, president and CEO of Jeep, said told investors that Jeep would be FCA’s lead global brand and wanted to go from sixth largest SUV manufacturer in the world, to the number 1 brand.

Jeep will launch four new products in the next five years and the Grand Cherokee, Cherokee and the new Renegade will all get facelifts in that time.

The full Jeep range will include the Renegade, Patriot, Compass, a new C SUV model, Wrangler, Cherokee, Grand Cherokee and Grand Wagoneer.

Jeep sales in the UK have fallen from 6,733 units in 2006 to 2,229 units in 2013.

Fiat Group UK managing director Steve Zanlunghi told AM last year that Jeep would be relaunched and a rescue plan for the brand was approved to boost sales.

Do you think Jeep can reach the number 1 SUV brand again? Please leave your comments in the box below.



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