Ferrari will continue to cap its production volumes and introduce a new model or edition every year up to 2018.
Fiat Chrysler Automobiles (FCA), Ferrari’s parent company, revealed its five-year plan for the supercar brand which involves intentionally limiting global volumes at 7,000 units to retain exclusivity.
New Ferrari models will have a four-year life-cycle followed by M versions which will then last another four years. Its current models are enjoying margins of over 15%.
Ferrari will also launch selective special series models which will target high-end customers.
Marchionne said he would consider increasing volumes to 10,000 units a year in the future due to the growth in high-end net worth customers in emerging markets.