AM Online

Ferrari 'not for sale' and volumes will remain stable over next five years

Ferrari will continue to cap its production volumes and introduce a new model or edition every year up to 2018.

Fiat Chrysler Automobiles (FCA), Ferrari’s parent company, revealed its five-year plan for the supercar brand which involves intentionally limiting global volumes at 7,000 units to retain exclusivity.

FCA’s boss Sergio Marchionne reiterated that the brand would not be sold off to help fund FCA’s ambitious model expansion plans for Alfa RomeoJeep and Maserati.

New Ferrari models will have a four-year life-cycle followed by M versions which will then last another four years. Its current models are enjoying margins of over 15%.

Ferrari will also launch selective special series models which will target high-end customers.

Marchionne said he would consider increasing volumes to 10,000 units a year in the future due to the growth in high-end net worth customers in emerging markets.

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.