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The car dealer's 21st-century marketing toolkit

TV advertising

TV is still the medium that puts brands in front of the most consumers. This year, GForces introduced Sky AdSmart to its dealer clients, which allows different adverts to be shown to different households watching the same programme, making TV advertising highly targeted and accessible for smaller businesses. GForces’ group strategy director Tim Smith said it has the potential to allow all franchised dealers to purchase exposure to local, postcode-specific Sky TV audiences at a fraction of the cost of a traditional direct mail campaign.

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