Matthew Hanson has joined Manheim as head of marketing projects and planning.
Based at the Manheim head office in Leeds, Hanson will be focusing on exploring customer insight.
He will ensure that the products and services delivered are aligned with customer requirements and look to discover opportunities for development, both in terms of remarketing and retail.
With a background in marketing strategy, audience research and customer based-marketing planning, Hanson brings to Manheim more than 13 years experience in a variety of sectors including automotive, financial and retail.
Clare Field, group marketing director at Manheim, said: “As a customer-centric business, we pride ourselves in offering market leading products and services to our customers and we are keen to ensure we are always offering the best. With this new appointment, we will be able to understand more fully the changing requirements of our customers and remain a step ahead in terms of our innovative offering.”