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Suzuki dealers open customer reviews to the public

Suzuki is opening up the aftersales service delivered by its UK dealer network to public scrutiny by making customer opinions available on the Motor Codes website.

It means motorists wanting to be sure they are making the right choice when it comes to having their Suzuki repaired or maintained can now access genuine and honest customer feedback on every dealership in the brand’s UK network, said the carmaker.

Suzuki said it recognises that online customer reviews are a key element in helping people make purchase decisions and that they are also a great way of spreading the word about its dealerships’ excellent record for customer satisfaction.

The new initiative comes after Suzuki achieved a top score of 97.55% for customer service satisfaction in the 2014 Motor Codes report, an independent survey based on people’s experiences with Suzuki dealers and authorised service centres.

Suzuki customers submit around 650 reviews a month to Motor Codes.

Denis Houston, Suzuki GB aftersales director, said: “In today’s consumer world, customer opinions have become key to the purchase process. That’s equally true whether people want to buy a new home appliance, or have their car serviced.

"We are proud of our excellent record for the best customer satisfaction and see Motor Codes as a respected and independent forum for sharing unbiased opinions about the high standards of service our network is delivering.”

Holly McAllister, Motor Codes head of customer service and quality, said: “What Suzuki is doing reflects exactly how people shop today. By sharing its customer reviews via – around 8,000 each year – Suzuki owners can be reassured they’re making an informed choice when it comes to the annual service.

“As well as the transparency of the online reviews, all Suzuki dealers subscribe to our Trading Standards-approved Service and Repair Code, providing complete customer confidence.”

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