Jo Clayton, Castrol franchised workshop marketing manager for the UK and Ireland, recommends buying in premium oils as, despite their cost, they deliver higher margins.
“Many forward-thinking dealerships ensure service advisers receive high-quality ‘soft’ sales training to generate high levels of profit through up-selling engine oil top-ups. However, all this good work could be for nothing if oil is being wasted elsewhere in the workshop. Modern, accurate systems allow dealers to improve oil profitability overnight, without affecting the level of service they provide to customers.”
Castrol Professional’s franchised workshops enjoy exclusive access to its Matrix Fluid Management System, with accurate measuring systems, electronic reporting and individual codes to track technicians’ usage.
According to the Oil Recycling Association, an estimated 180 million litres of lubricants are placed on the UK retail market annually, with the majority going through ‘put in’ practices at dealer and workshop servicing facilities while used oil recovery rates can be around 70%.