Chrysler, as part of the Fiat Group, has had a reducing presence in the UK. Its Lancia-based supermini, the Ypsilon, and its Delta lower-medium hatchback haven’t really made an impression, despite offering competitive fuel consumption and CO2 emissions and a high quality interior.
The Grand Voyager people carrier looks expensive and uncompetitive on CO2 emissions, while the 300C saloon has moved upmarket on price, but it still lacks the badge appeal of premium rivals in the executive car sector.
The Chrysler brand, while it still has a presence in the UK, has fewer new products in the immediate future and its long-time partner brand Jeep is being paired up with Alfa Romeo in many franchises.
Chrysler sales and market share have been falling since 2012, so a major strategy and product revamp is needed before things will improve.