Hyundai is to open a shopping centre store where consumers can buy a car "without speaking to a sales person".
The announcement of the November store opening comes a week after dealer group Colin Appleyard said it was opening an unmanned store in Yorkshire.
Hyundai has partnered with a business called Rockar, founded by Simon Dixon (former chief executive of Dixon Motors and co-founder of Jamjar.com) to launch Rockar Hyundai (concept image left).
It is designed to "provide consumers with an all-encompassing online and in-store service that will allow them to research, test-drive, get a price for their old car, choose a payment option, purchase and service their new car all at the touch of a button without ever having to speak to a sales person if they wish," a statement reads.
Should a customer wish to speak to someone, staff - called Rockar Angels, will be on hand. Servicing will also be available every day of the week.
"It has been designed to offer a flexible and convenient way to buy and own a car which fits in with their lifestyles."
The digital store will be at Bluewater, which has a footfall of 27 million each year and serves one of the largest and most affluent catchments in the UK – 6.5 million people with an available spend of £13 billion.
Tony Whitehorn, president and chief executive of Hyundai Motor UK, said: “Rockar Hyundai is a highly innovative and enticing addition to our existing dealer network.
"It offers the consumers an easy and flexible alternative to buying and owning a car without undermining the strength and infrastructure within our existing sales network. It is unprecedented in the UK automotive industry and is the shape of things to come.
“Hyundai UK is developing a more integrated approach towards the way we retail cars, reflecting the changing ways in which people shop and the use of technology in the retail environment. Rockar Hyundai is an integral part of this, and to our continuous commitment to delivering an outstanding customer experience across our entire business.”
Simon Dixon, founder of Rockar.com, said: “I have been working with a dedicated team on this exciting customer proposition for the last two years.
"It has been driven, not only by our automotive retail experience, but by extensive customer research and a deep understanding of the evolving retail environment.
"It is clear from research that customers buying a new car can find it an intimidating process.
"Rockar’s vision is simple – to ensure that the customer is truly at its heart and feels empowered throughout the process.”
For more information go to: www.rockar.com.