AM Online

Former Unipart Automotive sites part of Andrew Page rebrand

Autoparts and workshop equipment distributor Andrew Page has completed a rebrand of its national network, including a number of Unipart Automotive centres.

Covering the original Andrew Page and Camberley Auto Factors branches, as well as the 21 Unipart Automotive centres purchased in July, branches have now received new signage and team uniforms to reposition the group as 'Andrew Page, the Autoparts People'.

The new branding is to play a key role in Andrew Page’s plan to expand its national network, with the addition of 50 new branches. This will include the first franchise operations, with independently owned sites signing up to carry the Andrew Page name.

The exercise has also seen the company upgrade its fleet of vehicles, with over 400 new vans replacing the old fleet.

The integration of all branches follows the acquisition of Camberley Auto Factors in 2012 and 21 Unipart Automotive sites in 2014, and is the final step in unifying the whole network.

Simon Mullin, sales and marketing director at Andrew Page said: “As we grow and expand the Andrew Page family, including the exciting new franchise opportunities, it’s vital that we convey the true potential of the Autoparts People as a brand.”



Click here for choose your supplier best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.