Motors launches Cazoo AI search tool and expands into used vans

Motors has launched a new artificial intelligence (AI) powered search tool for its Cazoo brand and also expanded into the used van market.

The AI Discovery Tool uses machine learning tech to understand what buyers mean when using popular search terms such as “reliable family car” or “eco-friendly city runaround”.

It then displays the most relevant results, ranked by the best fit for a customer’s lifestyle, rather than traditional keyword matching.

The tool has been integrated into the Cazoo app, which has now surpassed 600,000 downloads since launching 12 months ago.

Lucy Tugby, marketing director at Motors, said: “Our investment in the AI Discovery Tool is a core part of our Right For You brand promise with our commitment to transform Cazoo into a buyer-first challenger marketplace that drives both high volume and high value leads to our dealer partners. 

“This new search tool is an example of how we’re using advanced tech to simplify the buying journey and help customers find the right vehicle, faster.”

Cazoo has also now launched used vans on its platform, with over 30,000 used vans currently listed.

Tugby added: “We recognise that light commercials are an important part of the used vehicle mix of many of our dealer partners.

“We’ve been encouraged by the significant stock uplift and high levels of buyer activity, indicating the addition of vans is already unlocking new value for dealers.”

The debut of the AI Discovery Tool and used van listings follows last week’s launch of a multi-channel brand campaign for Cazoo with adverts across YouTube and TikTok and supports its partnerships with the British Motor Show and Brentford FC.